Born on Trend (“we”, “us”, or “our”) respects the privacy of its customers and users (“you”, “your”). This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit or make a purchase from our website www.bornontrend.com (the “Site”) or interact with us via other digital platforms, customer service channels, or promotional campaigns.
By using our services, you consent to the practices described in this Privacy Policy.
1. Scope and Applicability
This Privacy Policy applies to: – Visitors, customers, and users of our website. – Individuals who interact with us via email, SMS, WhatsApp, or social media. – All online and offline interactions where we collect personal data in the course of providing services.
2. Information We Collect
We collect the following types of personal and non-personal information: a. Personal Information When you use our website, place an order, or create an account, we may collect Full name, Email address, Mobile number, Shipping & billing address, Payment details (card info, UPI ID, wallet information), Account credentials (for registered users), Communication preferences b. Automatically Collected Information When you browse our site, we may collect IP address, Browser type and version, Device information (type, OS, language), Geographic location, Pages viewed and time spent on the site, Clickstream data and referral URLs c. Cookies and Tracking Technologies We use cookies, pixels, tags, and similar technologies to Enhance user experience, Remember user preferences, Analyze website traffic and performance, Serve personalized advertisements You can manage cookie preferences through your browser settings.
3. How We Use Your Information
We use your information for the following purposes: – To process and fulfill orders – To deliver products and services – To send order updates, confirmations, and shipping notifications – To respond to your queries and support requests – To personalize your shopping experience – To send promotional offers, newsletters, and updates (with your consent) – To improve our website, products, and services – To detect and prevent fraudulent transactions – To comply with legal and regulatory requirements
4. Legal Basis for Processing (for EU Users)
For users in the European Economic Area (EEA), we rely on the following legal bases: – Consent: Where you have given permission (e.g., to receive marketing emails) – Contract: To fulfill our obligations under a contract (e.g., order fulfillment) – Legal Obligation: Where processing is required by law – Legitimate Interests: For business operations like fraud prevention, marketing, and improving services
5. How We Share Your Information
We do not sell or rent your personal data. However, we may share your data with: a. Trusted Third-Party Service Providers Such as: – Payment gateways – Courier and logistics partners – Email/SMS/marketing platforms – IT and website maintenance providers These parties are contractually bound to protect your data and use it only for specified purposes. b. Legal Authorities We may disclose your information if required to: – Comply with legal obligations – Respond to court orders or regulatory authorities – Prevent fraud, misuse, or security threats
6. Data Retention
We retain your personal data for as long as necessary to: – Fulfill the purpose it was collected for – Meet legal, accounting, or reporting obligations – Resolve disputes and enforce our agreements You may request deletion of your data at any time unless we are required to retain it by law.
7. Your Rights & Choices
Depending on your jurisdiction, you have the following rights: – Right to Access: Request a copy of the personal data we hold about you. – Right to Correction: Request correction of inaccurate or incomplete data. – Right to Deletion: Ask us to delete your data (subject to legal requirements). – Right to Withdraw Consent: Opt-out of marketing communications at any time. – Right to Data Portability: Request your data in a machine-readable format. – Right to Object: Object to data processing under certain circumstances. To exercise any of these rights, please contact us at support@bornontrend.com.
8. Security of Your Information
We implement industry-standard security practices to protect your data, including: – SSL encryption for transactions – Secure payment gateways – Restricted access to customer data – Firewalls and intrusion detection However, no system is 100% secure. You are responsible for maintaining the confidentiality of your login credentials.
9. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect or solicit personal information from minors. If we discover that a child has submitted personal data, we will delete it promptly.
10. Marketing & Communication Preferences
You may receive marketing communications from us if you: – Signed up for our newsletter – Made a purchase and did not opt-out You can opt-out by: – Clicking the “Unsubscribe” link in emails – Sending a request to support@bornontrend.com Even if you opt out of marketing, we may still send transactional or service-related emails.
11. Third-Party Websites & Services
Our website may contain links to other websites or services not operated by Born on Trend. We are not responsible for the privacy practices or content of such third-party sites.
12. International Data Transfers
If you are located outside India, your data may be transferred to, and processed in, India or other jurisdictions where our partners operate. By using our services, you consent to such transfers.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our business practices. When we do, we will revise the “Effective Date” at the bottom. We encourage you to review this page periodically.
14. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact:
